Superdrug Opens Vegan Pop Up Shop
In response to a growing demand for vegan and cruelty-free, UK retailer Superdrug has opened The Little Vegan Pop Up Shop in Shoreditch's Boxpark.
Superdrug is the second largest health and beauty retailer in the UK and has a policy of no animal testing on their own-brand products and have now created a dedicated store to sell only vegan products.
The pop-up shop opened this week and will be at Boxpark Shoreditch for three months as part of a pilot to showcase their cruelty-free range.
On the Superdrug blog, they said:
“Reading labels and keeping your eyes peeled for leaping bunnies and the vegan stamp of approval can be time-consuming, so we’ve eliminated the challenge. ”
All products in the store display the Leaping Bunny logo, certified by Cruelty Free International, and are just some of the 1000+ Superdrug own-brand items on offer.
The Little Vegan Pop Up Shop offers makeup, haircare, skincare, cosmetics and more, and will be home to future product launches.
Visit The Little Vegan Pop Up Shop at Boxpark, 2-10 Bethnal Green Rd, London, E1 6GY.
See our photos of the new shop below: